Digital Marketing
Google Search now shows Buy now on product panels
Google's Universal Cart is now appearing in US search results with Add to cart and Buy now. Here's what changes for retailers and ad measurement.
Universal Cart.
SEO
ChatGPT Traffic Is Just 0.62% of Google Organic
New GA4 data across 100 sites and 145M sessions shows ChatGPT sends 0.62% of Google Organic traffic. The real opportunity is Google's agentic web.
E-commerce
Google Search Adds Information Agents and Universal Cart
Google is turning Search into an agentic shopping hub. Here's what Universal Cart, information agents and UCP mean for performance marketers.
Digital Marketing
Google’s Universal Cart Hits US as Meta Claims 3% Lift
Google's Universal Cart reaches US Search and Gemini, while Meta enables in-app browsing by default before Black Friday. Here's what to check first.
Digital Marketing
Google Universal Cart keeps saves invisible to retailers
A deep read of Google's Cart API docs shows merchants get one request at transfer, not at save. Here's what that means for tracking and abandoned-cart emails.
