Digital Marketing
Why the End Card Is Mobile UA’s Most Valuable Screen
The screen after a mobile video ad carries the install CTA - and a tap can shift attribution from 24 hours to 30 days. Here's what UA teams should audit.
user acquisition.
Digital Marketing
Playable Ads Explained: The 5MB Try-Before-You-Install Format
How HTML5 playable ads work, where they run, the specs and controversies media buyers need to know before paying per install.
