Digital Marketing
Attention Metrics Are Becoming a Bidding Signal
Attention metrics are shifting from post-campaign scores to pre-bid inputs in Amazon DSP and DV360. Here’s what that means for your programmatic strategy.
viewability.
Digital Marketing
Lazy Loading for Ads: The 2026 Marketer’s Playbook
Google will count banner impressions only when ads begin rendering in February 2027. Here's how to tune lazy loading without tanking LCP or revenue.
Digital Marketing
Ezoic Cuts 25% of Ad Impressions to Hit 87% Viewability
Ezoic cut 25% of display impressions and says viewability hit 87%, Prebid win CPM rose 54%, and publisher revenue held. Here’s what to watch.
