Viral Campaigns
Hilton’s bait-and-switch ad eyes an 18-point gap
Steve Hilton's AI-generated 'Just Try It' spot opens like a romance and ends on a ballot. Here's the strategy behind the shock and why it could work.
viral campaigns.
Viral Campaigns
Australia’s October creative picks: from tiles to fast food
Campaign Brief's October Creative Circle names The Fair Treatment, KFC's Postie Hijack, National Tiles and Domino's as standout Australian work.
Viral Campaigns
AI Rejection Emails and a Dancing Astronaut: Best Ads
This week's Bestads picks show how a sharp observation, a simple visual rule and a well-placed jab at AI hiring tools beat clutter.
Viral Campaigns
Merv Hughes fronts Australian Avocados’ pit-tition
Australian Avocados and Thinkerbell enlist Merv Hughes to make avo on toast Australia's official breakfast with a cheeky 'pit-tition'.
Viral Campaigns
Ant Melder: Why Ads Must Earn 10 Seconds of Attention
At LIA in Vegas, Cocogun's Ant Melder judged work through one question: does it earn 10 seconds against Ali Wong and streaming? Here's the filter.
Viral Campaigns
Voltas Beko’s Sense Toh Banta Hai: Campaign Breakdown
Voltas Beko’s new campaign drops jargon and puts Manoj Pahwa in everyday household buying moments for fridges and washing machines. Here’s the breakdown.
Digital Marketing
YouTube Chart Flip Shows One-Week Hits Aren’t Trends
A 154.9M-view debut fell 78.9% in one week. YouTube's latest chart reversal shows media buyers why rank is not the same as momentum.
Viral Campaigns
Specsavers Spins Kylie Minogue into AFL Grand Final OOH
Specsavers turns Kylie Minogue's 'Spinning Around' into a playful OOH moment across Melbourne on AFL Grand Final day, via TBWA\Melbourne.
Viral Campaigns
Myntra BFF Campaign Turns Alia and Ranbir Into Shopping Logic
Myntra's BFF campaign pairs Alia Bhatt and Ranbir Kapoor in absurd sketches where any small moment becomes a reason to shop. Here's the breakdown.
Viral Campaigns
Uber Hong Kong Turns an Early Uber Into Cantopop Heartbreak
Uber Hong Kong's new film uses Gareth T's Cantopop hit to turn ride-hailing efficiency into an emotional plot twist. Here's what marketers can steal.
