Digital Marketing
WPP Growth Still 6 Points Short as Client Losses Bite
WPP is winning more pitches, but lost clients still cut 2026 growth by 600 basis points, pushing a return to growth into 2027.
WPP.
Digital Marketing
WPP Keeps Coca-Cola Media in ANZ as Omnicom Takes North America
WPP holds Coca-Cola media in Australia and NZ, while Omnicom takes North America in a global marketing model reset. Here's what it means.
Digital Marketing
WPP names Tyler Turnbull to lead WPP Creative
WPP has hired McCann Global CEO Tyler Turnbull to run WPP Creative from early 2027, signaling a bigger bet on integrated agency services.
AI in Marketing
AI is turning shoppers into delegators: WPP and AKQA
WPP and AKQA say the shift from search to AI delegation makes data integrity the new brand trust. Here's what to change before agents shop for you.
