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Digital Marketing

Prebid Explained: The Open-Source Ad Auction Standard

Prebid is the free, open-source toolkit behind programmatic header bidding. With Google now ordered to open AdX and DFP to it, here's what changes.

Crazy4Marketing Desk · September 19, 2026 · 3 min read

Prebid: The Free Auction Layer Now at the Center of Ad Tech

Digital Marketing

Why Revenue Per Request Is the Metric to Watch

Revenue per request blends fill rate and eCPM to show what each ad call actually earns. Here’s how to use it without getting fooled by CPM.

Crazy4Marketing Desk · September 18, 2026 · 3 min read

Revenue Per Request Shows What eCPM Hides