Social Media
YouTube Shorts Now Favours Originals Over Re-Uploads
YouTube is reducing Shorts reach for channels that mostly repost other creators' clips. Here is what counts as original and why advertisers should care.
YouTube Shorts.
Social Media
YouTube Shorts Update Demotes Reposted Clips Lacking Value
YouTube is cutting reach for channels that repost Shorts without real added value. Voiceover, minor edits, and templates no longer count as original.
Digital Marketing
Microdrama: The Vertical Ads Format Marketers Can’t Ignore
Scripted vertical serials are now a billion-dollar ad stack. Here's how microdrama monetises every cliffhanger and what performance and brand teams should test.
Social Media
Social Video Is Now the Biggest US Digital Video Channel
Social video is projected to hit $31.9B in 2026, overtaking CTV. Here's why the shift matters and how media buyers should react.
