Viral Campaigns
Fanta’s Zero-Ad Halloween Playbook: 7 Billion Impressions
How Fanta claimed Halloween as a cultural white space, leaned on TikTok fan content and collectible cans, and earned 7 billion impressions with zero paid media.
crazy4marketing.
How Fanta claimed Halloween as a cultural white space, leaned on TikTok fan content and collectible cans, and earned 7 billion impressions with zero paid media.