Digital Marketing
Refinery89 Adds In-Flight Brand Lift Benchmarks
Refinery89 is adding Brand Metrics surveys to its Brandformance offer, giving advertisers live awareness, consideration, preference and purchase intent data.
Author: Crazy4Marketing Desk.
Digital Marketing
Brand Lift: The Randomized Metric Behind Upper-Funnel Spend
Brand lift studies compare exposed and control groups to measure ad recall, awareness and consideration. Here's how to read the results and avoid weak tests.
AI in Marketing
MurphyCobb Launches Amplify to Vet AI Ad Production Tech
MurphyCobb spins out vendor-neutral Amplify to help brands test AI, digital twins and automation before scaling ad production.
Digital Marketing
Google Analytics Now Supports Hostname Include Filters
Google Analytics rolls out hostname include filters, shifting from exclude lists to approved domains for cleaner data. Here's why it matters.
Digital Marketing
Joyn Pause Ads Open to Trade Desk Programmatic Deals
Seven.One makes Joyn's pause ad bookable through The Trade Desk Programmatic Guaranteed deals, opening 20 million monthly impressions to buyers.
Digital Marketing
Why Nobody Buys Media Without a Rulebook
PPC Land frames paid media as a rule-based game. Here's why smart buyers study platform policies, auction mechanics and proven playbooks first.
E-commerce
Agentic Commerce Is Not Voice Shopping—and It’s Unproven
Agentic commerce promises transactions without humans present. But payment rails, liability and live merchant proof remain scarce. Here’s what D2C teams should demand.
AI in Marketing
Shopify CEO: AI Slop Grenades Shift Work to Coworkers
Lütke warns that unchecked AI output creates slop grenades that push review work onto teammates. Here's what marketing teams should do.
AI in Marketing
AI Search Citations Are the New Visibility Metric
Boomcycle's quarterly series tracks AI search citations from a 43-citation May 2026 baseline. Here's why GEO is becoming a visibility metric.
Digital Marketing
Meta Ads Get Pricier: India’s D2C Brands Rethink Spend
Rising Meta CPMs and automated auctions are squeezing D2C brands. Here’s why costs are up and how smart teams are adapting their performance playbook.
