Digital Marketing
Infillion Buys Foursquare to Close Ad-to-Store Loop
Infillion’s Foursquare acquisition combines 16 billion check-ins with Catalina purchase data to bridge digital ads and real-world outcomes.
Author: Crazy4Marketing Desk.
Digital Marketing
Publisher Ad Servers: The Final Decision in Ad Tech
How the ad server picks the winning ad, why Google controls over 90% of publisher serving, and what the 2026 remedies mean for measurement and costs.
Digital Marketing
DFP Explained: What Google Ad Manager’s Ad Server Does
DFP still shapes how publishers pick winning ads. Here’s how ad server priorities, dynamic allocation and 2026 court rules affect your stack.
E-commerce
Google Removes Free Shopping Listings Across Europe
Google removed free product listings and popular product carousels across the EEA. Here is what the change means and how merchants can adapt.
Social Media
Social Video Is Now the Biggest US Digital Video Channel
Social video is projected to hit $31.9B in 2026, overtaking CTV. Here's why the shift matters and how media buyers should react.
Social Media
2026 Employee Advocacy Stats for C-Suite Buy-In
Sprout Social 2026 data shows 68% of marketers already run employee advocacy, plus the reach and revenue proof to win budget.
Digital Marketing
viral.app Review: UGC Tracking, Payouts, and Creator Ops
viral.app shifts UGC tracking from follower counts to post performance, CPM rules and global payouts. Here's what growth teams need to know.
SEO
Cloudflare’s Bot Policy Sync Automates AI Crawler Rules
Cloudflare's Bot Preference Sync writes robots.txt entries from your AI bot settings. Here's how it works, the SEO tradeoffs, and the quick audit to run.
Digital Marketing
Win CPM: The Real Programmatic Metric You Should Track
Win CPM shows what you actually paid per thousand impressions, not what you bid. Here's why that gap matters for programmatic buyers in 2026.
AI in Marketing
Why Your Brand Needs an AI Accountability Document
A school district beat Big Tech to a working AI accountability guide. Here's why marketers should publish one before search catches on.
