Digital Marketing
Hoka Turns Strava Miles Into Live DOOH Screens in New York
Hoka is piping Strava challenge data into digital billboards across New York. Here's how the Run Your City campaign works and what growth teams can copy.
Author: Crazy4Marketing Desk.
Digital Marketing
Digital To Hit 80% Of Global Ad Revenue By 2029: Report
ICICI Securities says digital will take ~80% of global ad revenue by 2029, and India's digital ad spend is already nearing Rs 1 trillion. What it means for growth teams.
Digital Marketing
One Impression, Three Prices: Ad Pricing Explained
CPM, CPC, floors, clearing prices and fees: why a single ad impression can carry three accurate prices at once, and what that means for your budget.
E-commerce
Your Product Feed Is Now Your Biggest Google Ads Lever
A product in digital advertising is a data record, not an object. Here's why feed completeness now decides visibility across Shopping, Performance Max and AI Mode.
Digital Marketing
In-Housing vs Agency: A Debate That Refuses to End
PPC Land argues the in-housing debate was never settled. Here's a practical framework for deciding what to own, what to rent and what to hybridise.
Social Media
YouTube’s Co-Viewed Views: A Number Brands Can’t Check
YouTube's new co-viewed views metric can triple a video's audience number — but only creators see it, and brands have no way to verify it.
E-commerce
TikTok Shop Bans Package Inserts and Review-Bait Cards
TikTok Shop's new US packing rules ban promotional inserts and review-request cards, killing a free owned channel for sellers. Here's what to do next.
E-commerce
Alibaba’s Causal Ranking Model Lifts GMV 0.36% in Live Test
Alibaba researchers trained search ranking against causal effect, not prediction, and reported a 0.36% GMV lift in a 41-day live A/B test. Here's why it matters.
E-commerce
GMV Explained: The Unaudited Number Behind Retail Media
GMV is a bid target, a commission base and a retail media denominator. Here is how it is calculated, why definitions differ, and where it misleads.
AI in Marketing
Reinforcement Learning Is Now Running Your Ad Bids
Reinforcement learning quietly powers Smart Bidding, Meta ranking and DSP optimisation. Here's how the loop works, and where it fails advertisers.
