Digital Marketing
DV360 SDF v11 rewrites 4 YouTube vendor columns
Google's SDF v11 folds YouTube vendor reporting IDs into four columns, expands lookalikes and puts old file versions on a January 2027 sunset clock.
Author: Crazy4Marketing Desk.
Digital Marketing
Google Ads Critics: Budget Is the New Quality Score
Google Ads practitioners argue budget has replaced Quality Score after August's bidding change. Here's what to audit before you spend.
Digital Marketing
HubSpot Cuts 660 Jobs to Reorganize Around Outcomes
HubSpot is cutting ~7% of staff (nearly 660 roles) and reorganizing around customer outcomes—here's what it means for marketers and agencies.
Digital Marketing
Shared Memory Is the Brand Work Behind a Data Moment
Why 'my first video call home' and the 2016 unlimited data moment became collective nostalgia—and how marketers can build on shared memories.
Digital Marketing
Zeta Global Buys Digital Audience After 44% Revenue Jump
Zeta Global's third data deal in two years targets European identity and activation. Here's why marketers should care about match rates and market access.
Growth Hacking
Jio Story: The Welcome Offer and India’s Data Habit Reset
In 2016, Jio's Welcome Offer made unlimited data feel normal. The marketing lesson is how a free trial became a daily habit.
Digital Marketing
ID5 Sells TrueData Audience Business 11 Months After Buying It
ID5 sells the TrueData audience data business and brand 11 months after acquiring it, sharpening its neutral identity pitch. Here's what changes for buyers.
Digital Marketing
Jio Story: The Everyday Shift From Data Rationing to Ambient Access
How Jio's 2016 move turned data rationing into ambient access, reshaping daily habits and what marketers should measure today.
Social Media
Only 17% See Sponsored Creator Posts as Authentic
A 2026 study shows 72% of adults say authenticity matters in creator content, but only 17% trust sponsored posts. Here's how to use UGC safely.
Social Media
Jio Story: The Village Call Is Just Tuesday Now
How India's local voices turned village calls, hostel hotspots and festival streams into the creative layer digital marketing now runs on.
