AI in Marketing
AI Agents Land a 5x ROAS in Ad Buying
Agentic buying just moved from demo to dollars: Rouge Care turned $25K in CTV spend into 5x return. What’s scaling—and where humans still hold the line.
Author: Crazy4Marketing Desk.
E-commerce
Q4 Prospecting Needs 6–8 Weeks: Start Before October Ends
Google and Meta's automated campaigns will spend Q4 at the bottom of the funnel. Rebuild full-funnel controls before October ends.
Viral Campaigns
Fossil Diwali Film Pairs Varun Dhawan and Kriti Sanon
Inside the festive watch campaign that swaps spectacle for Tambola, mithai and Bollywood star power—and why it is built to be shared.
Viral Campaigns
Noom’s New Ad Fears the 11 in 12 Who Quit GLP-1s
Noom swaps Rebel Wilson's comedy for a smart-home horror story about GLP-1 weight rebound. Here's why the fear-to-solution play works.
New Ads
Twix Revives Zombie Claus for a $20,000 Hallowmas Push
Twix brings back its Zombie Claus character for Hallowmas year two, adding new spots, a Subway Takes cameo and a $20,000 UGC contest.
SEO
Google: ‘Couldn’t Fetch’ Sitemap Is Often a Quality Signal
Google's Splitt and Mueller explain why Search Console says couldn't fetch for valid sitemaps: host load, crawl demand, and site quality.
SEO
AI Overviews now appear for 82% of branded searches
Google AI Overviews now show on more than four in five branded searches. Here's what that means for visibility, CTR and your brand's SERP.
New Ads
Skechers Turns SEVENTEEN’s Three Moves Into a Slip-ins Launch
Skechers pairs SEVENTEEN's DK, Seungkwan and Dino with three movement styles to launch the new GOwalk Glide-Step 2.0 in Singapore.
Viral Campaigns
A $1 Ask: Project Rockit’s First National Bullying Campaign
Project Rockit's first national fundraising campaign turns a $1 donation into an anti-bullying action—with The Royals and OMD behind donated media.
Viral Campaigns
P&N Bank’s Big Bank Boss Ballad Puts Heart Back in Banking
P&N Bank and Chapter Perth launch Banking with heart, led by The Ballad of a Big Bank Boss, to sell feeling over features across TV and digital.
