SEO
Judge Dismisses Google Antitrust Claims, Acknowledges Harm
Judge dismisses Chegg and Penske Media antitrust claims against Google, while acknowledging publisher harm and the high bar of federal antitrust law.
Author: Crazy4Marketing Desk.
AI in Marketing
LiveRamp First-Party Data Targeting Comes to ChatGPT Ads
LiveRamp's RampID can now activate CRM, loyalty, website and app audiences in ChatGPT Ads. Here's why suppression is the smart first test.
Viral Campaigns
Birla Opus Paints’ Pujo film trades paint for belonging
Birla Opus Paints and Leo India use a reluctant homecoming, alpona and homemade nadu to sell the emotional case for belonging — not just paint.
Viral Campaigns
Asics Casts Sigourney Weaver in a Nature Doc About Couch Life
Asics casts Sigourney Weaver as narrator of a satirical nature documentary on sedentary life, backed by a 34,000-person movement study.
Digital Marketing
ANZ Keeps PHD as Media Agency After AI-Focused Review
ANZ keeps PHD as its Australian media agency after a review that tested strategic leadership, commercial value and AI maturity.
SEO
Judge Dismisses Penske’s Google AI Overviews Antitrust Suit
The ruling against Penske Media shows why search referral traffic is an expectation, not a contractual right—and what that means for AI Overviews.
Throwback
Volkswagen’s Piano Staircase: The Fun Theory That Changed Ads
How a Stockholm subway staircase became a piano, proved fun can change behaviour, and gave Volkswagen earned reach without a car ad.
Digital Marketing
Budget Decided Before Anything Is Bought
PPC Land's headline reframes paid media: the budget is usually committed before a buyer clicks. Here's how to influence the pre-purchase phase.
AI in Marketing
Google’s AI Lead Is Slipping—and Search Revenue Is Why
Gemini 3.5 Pro is still missing months after its promised June launch, and the pattern behind the delay matters for every marketer running Google surfaces.
Viral Campaigns
MercyCare’s When Life Needs Tells a Lifetime Through Hands
Chapter's second When Life Needs campaign for MercyCare uses close-ups of hands and a custom score to tell a lifetime of care across its services.
