When Trendjacking Turns Into Social Slop
WiredCo's Steph Edwards on why the iced coffee debate and #EyePatchGate show brands need more than speed to stay culturally relevant.
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WiredCo's Steph Edwards on why the iced coffee debate and #EyePatchGate show brands need more than speed to stay culturally relevant.
Amazon's Seller Assistant now remembers each seller's business and can run pricing and restocking automations 24/7. Here's what that means for ad budgets.
The screen after a mobile video ad carries the install CTA - and a tap can shift attribution from 24 hours to 30 days. Here's what UA teams should audit.
Wikipedia, podcast transcripts and Reddit now dominate AI citations. Here's why PR teams hold the playbook and what SEO teams should do next.
Thinkerbell's new Farmers Union platform turns live cultures into a cast of Yogurteers, making gut-brain science feel human—and scalable.
New research across 9M AI answers and 400+ brands challenges format, sentiment and platform myths. See what actually earns citations.
NBC Sports turns NBA stars into comic-book heroes for its second season: 30 team covers, a Mike Tirico-narrated comic and an Oct. 20 triple-header.
How HTML5 playable ads work, where they run, the specs and controversies media buyers need to know before paying per install.
A campaign breakdown of the Reliance Foundation Asian Games 2026 film that sells access before medals, created with TBWA\Lintas.
A novelty venue wasn't enough. Sunny Advertising's multi-channel push turned Brisbane Bullets' Pat Rafter Arena debut into a sellout and an 88-85 win.