Viral Campaigns
Australia’s October creative picks: from tiles to fast food
Campaign Brief's October Creative Circle names The Fair Treatment, KFC's Postie Hijack, National Tiles and Domino's as standout Australian work.
Author: Crazy4Marketing Desk.
AI in Marketing
AI is turning shoppers into delegators: WPP and AKQA
WPP and AKQA say the shift from search to AI delegation makes data integrity the new brand trust. Here's what to change before agents shop for you.
Throwback
Dove Evolution: The 2006 Ad That Exposed Beauty Retouching
How Ogilvy Toronto's 75-second time-lapse turned makeup, lighting and Photoshop into a global argument about beauty standards and brand purpose.
AI in Marketing
Google AI Pilot: Some Sites Get Under 0.1% of Ad Revenue
Google is paying about 100 publishers for AI contributions, but small sites report less than 0.1% of ad revenue and little clarity on payouts.
Digital Marketing
How Click-Through Rate Rules Ad Auctions and AI Search
CTR prices ad auctions and now measures AI search losses. We explain benchmarks, counting changes and what to watch before trusting the metric.
Throwback
Subservient Chicken: Burger King’s Weird 2004 Web Stunt
How Burger King's Subservient Chicken turned a typed command into 2004's must-share URL and a benchmark for participatory marketing.
AI in Marketing
Google’s AI Publisher Payouts Leave Some Sites Under $1,000
Google's AI contribution pilot pays about 100 publishers, but several small sites are earning under $1,000—while ads start mimicking free listings.
Social Media
TikTok Overseas Ad Spend Doubles for AUNZ Brands
AUNZ brands doubled TikTok ad investment into international markets, up 105% YoY. ZURU and Hismile show how to turn reach into revenue.
Viral Campaigns
99 Bikes We Know Riders Campaign Puts Staff Front and Centre
99 Bikes and alt/shift/ turn expert, judgement-free service into a national multi-channel push aimed at casual riders and gift buyers.
Viral Campaigns
Four’N Twenty’s Pie Scarf Turns Footy Rituals into Earned Media
A limited-edition scarf with two pie pockets solves the grand final walk back to your seat and shows how ritual-led product stunts earn attention.
