SEO
Google Lighthouse Adds AI Agent Discovery Audit
Lighthouse 13.5 adds an experimental audit for AI agent resource discovery. Here’s what it checks and why a Not Applicable result is not always a problem.
SEO.
SEO
Microsoft Data: Copilot Cuts Publisher Clicks by 94%
Unsealed court data shows Microsoft measured Copilot/Bing Chat cutting publisher clicks up to 94%. Here's what that means for organic traffic.
SEO
Study: Google AI Mode Cuts Clicks and Hurts Search UX
UPenn and Northeastern field experiment finds Google AI Mode reduces publisher clicks and user satisfaction while removing AI Overviews boosts clicks.
SEO
How to Make Local Pages AI Systems Find and Trust
Crawl access, server-rendered HTML, clean schema and named entities decide whether AI surfaces your local page. Here’s what to audit first.
SEO
Glenn Gabe: SEO’s Early Warning System for Google Updates
How one independent consultant tracks unannounced Google algorithm changes, diagnoses visibility drops, and why his findings matter for SEO teams.
SEO
Cloudflare’s AI Training Block Now Spares Googlebot
Cloudflare's new Disallow AI Training setting lets sites block AI training without losing Google, Bing, or Apple search visibility. Here's what to check before toggling.
SEO
Google Discover in 2026: What Marketers Need to Know
Google Discover now drives most Google referral traffic to news sites, but algorithm shifts and AI summaries are changing the rules. Here's how to adapt.
SEO
Google AI Payment Pilot and Search Profiles at 10K
Google tests paying sites for AI answers, Search profiles open to 10K followers, and Cloudflare splits AI training from search crawling. Here's what to do.
SEO
Zero-Click Search in 2026: The Metric, the Math, the Playbook
How zero-click search is measured, why estimates range from 22% to 68%, and what growth teams can do to stay visible when clicks disappear.
SEO
Google Discover’s Dive Deeper Test Puts Publisher Clicks at Risk
Google’s new Discover test adds an AI-generated topic overview before publisher links, and news SEO teams are worried about click-through.
