SEO
Google’s Longest Spam Update Tests SEO Measurement
Google's September 2026 spam update may take two weeks to finish—the longest rollout yet. Here's what it enforces and how to read the noise.
SEO.
SEO
Original Data Can Win AI Citations—If You Structure It Right
A new analysis of AI citations suggests proprietary data gets referenced more—if brands place key findings early and make them easy to extract.
SEO
Google Deploys SAFE to Catch AI Spam Networks
Google's new SAFE system uses four AI agents to catch AI-generated spam that breaks the spirit of policy, not just the letter. Here's why that matters.
SEO
AI Overviews Have More Links, But Some Skip the Web
Google AI Overviews show more external links, but some underlined phrases open AI Mode instead. Here is how SEO teams should read the data.
SEO
B2B Answer Engine Optimization: How to Get Shortlisted in AI
92% of B2B AI users say AI shapes their vendor shortlist. Here's how answer engine optimization gets your brand into those AI answers.
SEO
AI Answers Are Quietly Erasing the Trust Signals Marketers Rely On
New studies show AI summaries leave users knowing less and clicking cited sources about 1% of the time. Time to rethink SEO for presence, not traffic.
SEO
Google Search Console splits visual search out of Web
Search Console now separates Lens and Circle to Search traffic from text-based web results. No query data, new measurement for visual SEO.
SEO
Google’s September 2026 Spam Update Could Roll for 14 Days
Google's fourth 2026 spam update is global and may run up to 14 days—its longest spam rollout of the year. Here's what teams should do.
SEO
Google September 2026 Spam Update: What SEOs Need to Know
Google launched its fourth spam update of 2026, with a global rollout that may take up to two weeks. Here is what SEOs should monitor.
SEO
Google Search Console Adds Multimodal Filter for Image Searches
Google has split Search Console Web performance into text and multimodal traffic, showing when image-based searches drive clicks. Here is how to use the new filter.
