Social Media
Pop Culture on One Connection: Cricket Nights, Finales and Reels
How one connection became the backdrop for cricket nights, web-series finales and wedding reels—and what that shift tells growth marketers about attention.
Social Media.
Social Media
Jio Story: Midnight Bingers, Kirana Owners and Dadi’s First Call
The Jio Story's human chapter: the data saver, midnight binger, kirana owner, creator and Dadi's first video call—and what they teach marketers.
Social Media
Apparent hires ex-Meta Creative Shop lead Carmela Soares
Apparent has hired former Meta ANZ Creative Shop head Carmela Soares to lead social, content and creative systems, embedding AI into creative workflows.
Social Media
Instagram 4.2% vs TikTok 1.5%: 6 formulas that matter
Instagram leads all-industry engagement at 4.2%, TikTok sits at 1.5%. The formula you choose changes the story—here are six worth knowing.
Social Media
Consistent Branding Can Lift Revenue 20%. Here’s How
Social media and your website play different roles. Here's how to connect them for stronger brand consistency, SEO reach and conversions.
Social Media
Reddit to close Data API in March 2027 as 14,000 apps register
Reddit will stop RSS feeds on Nov 13 and close public Data API access in March 2027. Marketers must audit listening, AI and research tools now.
Social Media
Why Social Data Only Works When You Tell a Story
Only 36% of orgs use social insights outside marketing. Here's how to turn dashboards into narratives that drive decisions.
Social Media
Facebook Business Page Strategy: Community Over Broadcast in 2026
Facebook still reaches 3.07 billion monthly active users. Here’s how to set up and run a Facebook Business Page that builds community and conversions in 2026.
Social Media
YouTube Shorts Now Favours Originals Over Re-Uploads
YouTube is reducing Shorts reach for channels that mostly repost other creators' clips. Here is what counts as original and why advertisers should care.
Social Media
YouTube Shorts Update Demotes Reposted Clips Lacking Value
YouTube is cutting reach for channels that repost Shorts without real added value. Voiceover, minor edits, and templates no longer count as original.
