AI in Marketing
AI Ad Agents Have a Standard, but Only $1M in Spend
AdCP gives AI agents a shared way to buy and sell ads, but a year in, disclosed volume is only $1M. Here's what marketers should watch.
crazy4marketing.
AdCP gives AI agents a shared way to buy and sell ads, but a year in, disclosed volume is only $1M. Here's what marketers should watch.
Adform CTO Jochen Schlosser says AAMP and AdCP do largely the same job, very little money flows through either, and platforms will absorb the cost.