AI in Marketing
AI Ad Agents Have a Standard, but Only $1M in Spend
AdCP gives AI agents a shared way to buy and sell ads, but a year in, disclosed volume is only $1M. Here's what marketers should watch.
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AdCP gives AI agents a shared way to buy and sell ads, but a year in, disclosed volume is only $1M. Here's what marketers should watch.
IAB Tech Lab extends AAMP 3.0 and OpenProposal feedback to November 10 after 'overwhelming demand'. Here's what AI media buyers should test.