AI in Marketing
AI powers 52% of ad fraud schemes ADEX flagged
ADEX found AI involvement in 52% of the ad fraud schemes it flagged in 2026. Here's what that number does and doesn't mean for marketers.
Ad Fraud.
Digital Marketing
One Ad Buyer Topped Starlink Bids in 105 Countries
TrendAI and Reuters tie an ad buyer to surveillance of Starlink users via programmatic auctions, topping bids in 105 countries.
Digital Marketing
Reading-app fraud clicks ran nearly 25x above other traffic
IAS's Halloween roundup shows reading-app fraud faked clicks at nearly 25x normal traffic. Here's why high engagement can be a fraud signal.
Digital Marketing
Why the $63bn fraud figure hides CPM display waste
Augustine Fou challenges the $63bn invalid traffic estimate: click-based rates miss CPM impression fraud. Here's what to check in display and video buys.
Digital Marketing
Google-Listed Ad Vendor Delivered Spyware to 45 Devices
Google-listed ad vendor Discover-Tech delivered Candiru spyware to at least 45 Al Jazeera devices via targeted programmatic ads, Citizen Lab found.
Digital Marketing
Google cuts ad vendor after 45-device spyware attack
Google and IAB Europe removed a programmatic ad vendor after researchers linked its ads to zero-click Candiru spyware on 45 Al Jazeera devices.
Digital Marketing
Competitor Bidding Wastes 9.3% of Education Ad Clicks
Lunio's education report finds 9.3% invalid clicks on rival-name ads versus 4.7% on generic, as autumn peak spend nears.
AI in Marketing
Experian and DataDome Join Forces on AI Shopping Agent Trust
Experian is pairing identity checks with DataDome's in-session behavior monitoring to let verified AI shopping agents through while stopping rogue ones.
Digital Marketing
Self-Serve Ads Are Rewiring Who Gets to Advertise
Self-serve ad platforms are collapsing minimums from ChatGPT to CTV while shifting campaign control, and risk, to buyers. Here's what to watch.
Digital Marketing
Affiliate Brand Bidding: The Hidden Revenue Leak to Catch
Affiliate conversions can look great while brand bidders capture demand you already created. Here's how to spot the leakage before it drains your program.
