AI in Marketing
Google Tells Advertisers AI Search Queries Run 3x Longer
Google says AI search queries now run 3x longer and one in six searches is multimodal. Here's what that shift means for ad matching and search strategy.
ad targeting.
Digital Marketing
Meta lets advertisers set age and gender per creative
Meta just switched on creative-level age and gender pairing for API advertisers, but only if ad sets stay broad and Advantage+ audience stays off.
Digital Marketing
Data Enrichment Is Having a Reckoning. Marketers Should Care
Data enrichment fills CRM and bid-stream gaps with third-party attributes. New accuracy tests and legal moves show why marketers must check the input.
AI in Marketing
Auto Dubbing Is Rewiring Video Reach
YouTube, Meta and Prime Video are auto-dubbing video at scale. Here's what the shift means for reach, ad targeting and creative workflows.
Digital Marketing
Google Hit With €403M Location Data Fine: What Marketers Need to Know
Ireland's DPC fined Google €403m over location data handling. Here's what the ruling means for ad targeting, measurement and consent.
