AI in Marketing
Meta claims 2.4% Facebook conversion lift from Andromeda
Meta's rebuilt Andromeda retrieval stage scores over 1B ads per GPU server and claims a 2.4% Facebook conversion lift. No new settings, no audit.
Advantage+.
AI in Marketing
Meta Delays AI Terms to Nov 20. Trust Problem Stays
Meta moved its commercial and self-serve ad terms to November 20, but the crawling, liability and AI-edit clauses remained. Here is what advertisers must check before the date.
Digital Marketing
Meta will make advertisers liable for AI ad edits on Oct 30
Meta’s revised Commercial Terms put advertisers solely responsible for AI-generated ad edits from October 30, even when Meta switches them on.
AI in Marketing
From Oct 30, Advertisers Own Meta’s AI Ad Mistakes
Meta’s new terms make advertisers liable for AI ad edits, even when Meta enables them by default. Here’s what to audit before Oct 30.
Digital Marketing
Meta Ads Manager Gets 7 Product-Level Metrics for Catalog Campaigns
A LinkedIn report says Meta Ads Manager now shows spend, clicks and purchases per catalog product. Here's what to check before you trust the numbers.
Digital Marketing
Meta lets advertisers set age and gender per creative
Meta just switched on creative-level age and gender pairing for API advertisers, but only if ad sets stay broad and Advantage+ audience stays off.
AI in Marketing
Meta Claims 18.9% Conversion Lift From GEM Ads Model
Meta says its GEM ads model lifted conversions 18.9% and CTR 12% across apps. Here's what that means for media buyers, and what's missing.
Digital Marketing
Meta Ad Revenue Hits $59.36B Despite Content Backlash
Jeff Horwitz tells the BBC why scandals and cheap AI video haven't dented Meta's ad business, with Q2 ad revenue up 27% to $59.36B.
Digital Marketing
Meta Starts Lifting Its 250-Ad Page Cap in Some Accounts
A partial Meta test shows a 286-ad account still delivering past the 250-ad Page cap. Here is what it means for creative testing.
Social Media
Facebook Ads in 2026: A Practical Meta Ads Manager Guide
Running Facebook ads doesn't have to be overwhelming. Here's the campaign structure, targeting options, budgeting, and testing rules that matter.
