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UTM Parameters Turn $338B in Social Ad Spend Into ProofP&N Bank flips the customer-owned banking scriptHow to Get Products Found in Google and ChatGPT AI ShoppingWhy PageSpeed Scores Might Jump After Lighthouse 13.6TikTok Search Ads Adds Impression Share and Keyword PacksUTM Parameters Turn $338B in Social Ad Spend Into ProofP&N Bank flips the customer-owned banking scriptHow to Get Products Found in Google and ChatGPT AI ShoppingWhy PageSpeed Scores Might Jump After Lighthouse 13.6TikTok Search Ads Adds Impression Share and Keyword Packs

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Digital Marketing

LSArespond tops 2,000 users as Google bills missed LSA calls

LSArespond has passed 2,000 active users, but the story is Google's shift of Local Services Ads into Performance Max and billable missed calls.

Crazy4Marketing Desk · October 12, 2026 · 3 min read

LSArespond tops 2,000 users as Google bills missed LSA calls

AI in Marketing

AI Ad Label Duty Falls on Agencies, Not Clients

IAB Austria's new guide says agencies, not clients, normally carry AI ad labelling duty under the EU AI Act - and contracts must assign the role.

Crazy4Marketing Desk · September 28, 2026 · 3 min read

AI ad label duty usually falls on agencies, not clients