AI in Marketing
Why LSP, A Coding Protocol From 2016, Runs Your Ad Stack
The Language Server Protocol turned 10 and quietly became the blueprint for MCP - the layer now carrying Google, Meta and X ad automation. Here's why it matters.
agentic AI.
AI in Marketing
AI Marketing Explained: Three Layers Every Marketer Must Know
AI marketing splits into three layers: prediction, generation and agents. Here's what the adoption data, protocols and EU rules mean for your campaigns.
