AI in Marketing
Marketers Still Spend 9h 58m a Week on Manual Optimization
DoubleVerify's survey of 2,020 marketers finds AI adoption up but manual optimization stuck at 9h 58m a week. Here's why and what to audit.
agentic AI.
AI in Marketing
Sprinklr opens beta of 6 AI agents; only 27% can prove AI ROI
Sprinklr's six AI marketing agents are in beta, but its own study finds only 27% of practitioners can precisely quantify AI results. Here's what to do.
Digital Marketing
Google Ads API plans 25 versions by end of 2027
Google Ads API shifts to two releases per month from v26, with 25 versions scheduled through 2027. Breaking changes and sunsets stay unchanged.
Digital Marketing
Adswerve joins Adobe’s 21-partner CDP club
Adswerve gains Adobe's Real-Time CDP specialization, one of only 21 top-tier partners. Here's what the badge does and doesn't prove.
AI in Marketing
Scope3 Becomes Apostra: A 40-Person AI Ad Agent Bet
Scope3 has rebranded as Apostra, a neutral gateway where AI agents negotiate media across social, CTV, audio and OOH with no take rate.
AI in Marketing
Rathbones links AI governance to 110% search visibility
Acquia's research pairs tighter compliance with a 110% search visibility jump at Rathbones. Here's what the CMO-CIO divide means for your stack.
AI in Marketing
Magnite Opens More Ad Space to AI Buying Agents
Magnite says its Orchestration layer now reaches Samsung home screens, iHeartMedia audio and DIRECTV TV—but key numbers are missing.
AI in Marketing
Only 41% of CMOs Confident in AI Governance
Acquia's 500-executive survey finds marketing and IT tell different stories about who controls AI-ready content. Here's what CMOs should fix.
AI in Marketing
DS Group, WPP Media and MICA launch AI-driven DCODE 2.0
DCODE 2.0 from DS Group, WPP Media and MICA folds AI into search, paid media, performance and creative as digital is set to take 68.1% of India's ad revenue.
AI in Marketing
Why LSP, A Coding Protocol From 2016, Runs Your Ad Stack
The Language Server Protocol turned 10 and quietly became the blueprint for MCP - the layer now carrying Google, Meta and X ad automation. Here's why it matters.
