AI in Marketing
3 AI Models, 6 Searches, Zero Agreement on Shopify Picks
A 1,980-pick test shows three Claude models never agreed on the same Shopify product—and why the AI decision layer is a black box stores must audit.
agentic commerce.
E-commerce
Google Search Adds Information Agents and Universal Cart
Google is turning Search into an agentic shopping hub. Here's what Universal Cart, information agents and UCP mean for performance marketers.
AI in Marketing
Google’s Pichai: AI agents will browse pages and use protocols
Google CEO Sundar Pichai says AI agents will reach websites two ways: human-style browsing and agent-native protocols like UCP. Here's what to do.
AI in Marketing
Walmart lets AI agents buy within a $50 or $100 cap
Walmart just opened a gated door for AI shopping agents: separate profiles, customer-set limits like $50 or $100, and rules that can block rule-breakers.
AI in Marketing
Meta Muse Ranks Merchants First, Sources 95% From Catalog
Profound's tests of Meta's Muse agent reveal a ranking bias toward big merchants and web search. Here's what that means as Muse connects to ad accounts.
AI in Marketing
Amazon Blocks Meta’s Muse From Its $68B Ad Engine
Amazon has blocked Meta's Muse AI from shopping on Amazon.com after Meta refused to exclude the store. What that means for ads and agentic commerce.
AI in Marketing
Meta’s $59.36B ad quarter lets Muse skip ads
MBI Deep Dives argues Meta's Muse may never run ads - its shopping trips can still feed Instagram and Facebook retargeting. Here's why that matters.
AI in Marketing
Google’s 60B Listings Are Agentic Fuel—Visibility Is the Catch
Google's 60B+ Shopping Graph is positioned as the grounding layer for AI shopping agents. But indexed does not mean chosen—visibility and feed freshness decide.
AI in Marketing
Gemini Adds 14 Third-Party Apps: Adobe, Experian, SeatGeek
Google starts rolling out 14 new Gemini Connected Apps, from Adobe to Experian, with big routing, account and data questions for marketers.
E-commerce
Agentic Commerce Is Not Voice Shopping—and It’s Unproven
Agentic commerce promises transactions without humans present. But payment rails, liability and live merchant proof remain scarce. Here’s what D2C teams should demand.
