Digital Marketing
Google Gemini Drops UTM Tags After Three Weeks
Gemini has stopped adding utm_source=gemini to cited links after a three-week run, hiding app clicks in Direct. Here's what marketers should check.
AI attribution.
Digital Marketing
AI Recommendations Drive Visits Analytics Can’t See
Similarweb: ChatGPT-recommended brands were 2.5x more likely to get a visit in 7 days, but most traffic looked like search. Here's how to measure it.
AI in Marketing
The 5 AI Search Metrics That Actually Move Pipeline
Why rankings and organic traffic can mask a collapsing AI search pipeline—and the five metrics that expose real buyer demand.
