Digital Marketing
Meta will make advertisers liable for AI ad edits on Oct 30
Meta’s revised Commercial Terms put advertisers solely responsible for AI-generated ad edits from October 30, even when Meta switches them on.
AI in advertising.
Viral Campaigns
Chris Hemsworth’s 100M Reach Powers Archie Rose Whisky Parody
Archie Rose launches a global whisky-commercial parody starring co-owner Chris Hemsworth and brother Luke, powered by his 100M+ social audience.
Digital Marketing
Social ad spend to hit $394.6bn in 2026: WARC
WARC sees 2026 social ad spend jumping 21.3% to $394.6 billion, as social, search and retail media capture 92% of new money.
AI in Marketing
AI Agents Land a 5x ROAS in Ad Buying
Agentic buying just moved from demo to dollars: Rouge Care turned $25K in CTV spend into 5x return. What’s scaling—and where humans still hold the line.
AI in Marketing
Half of Kroger’s Meta and DV360 spend backed weak ads
Kroger, Vidmob and MMA Global scored 1,934 live ads and found half of Kroger's Meta and DV360 spend backed weak creative. Human moments beat product shots.
AI in Marketing
MurphyCobb Launches Amplify to Vet AI Ad Production Tech
MurphyCobb spins out vendor-neutral Amplify to help brands test AI, digital twins and automation before scaling ad production.
Digital Marketing
Pinterest Bans Binary Options Ads in Scam Crackdown
Pinterest's rewritten ads policy takes effect November 12, banning binary options, synthetic media misrepresentation, scam tooling and fake shopfronts.
Digital Marketing
Why Your Master Services Agreement Controls Media Transparency
A master services agreement decides what agencies must disclose. Here's where margin, AI fees and audit rights hide—and how to fix it.
