SEO
Google, Microsoft, OpenAI Back Shared AI Training Opt-Out
Google, Microsoft and OpenAI plan to honor one robots.txt token for AI training preferences. The catch: each company maps it differently.
AI training.
SEO
Google, Bing unify AI opt-out; study pegs AI CTR at 0.9%
Google and Bing announced a shared robots.txt token to opt out of AI training. A one-site study finds a 0.9% CTR and a halo effect.
Digital Marketing
Meta Delays Ad Terms to Nov 20 as AI Crawling Row Intensifies
Meta pushed its revised Commercial Terms and Self-Serve Ad Terms to Nov 20 after publisher complaints. Here's what the crawling clause means for brands and what to audit now.
SEO
Google: robots.txt Governs Access, Not AI Training
Google's Gary Illyes explains why robots.txt can keep AI crawlers out but cannot stop them from using crawled content for training—and what to do instead.
AI in Marketing
Meta’s AI training clause is still in the Oct 30 terms
PPC Land checked Meta's official preview on Oct 18: the 'train' sentence is still in the Oct 30 Commercial Terms, with no ads-only limit.
AI in Marketing
Meta’s Oct 30 Terms Let It Crawl Business Websites for AI
Meta's updated commercial terms take effect Oct 30 and let it crawl business websites and use the content to train AI. Here's what marketers should know.
Digital Marketing
Meta’s Terms Now Let It Crawl Every Business Site
Meta's updated Commercial Terms, effective Oct. 30, extend crawling and AI training rights to any business use—not just advertisers. Here's what to do.
Digital Marketing
EU Draft Removes GDPR AI Opt-Out and Reworks Cookie Rules
Leaked EU Council text strips the GDPR AI clause's unconditional opt-out and moves cookie consent rules back to ePrivacy, changing ad measurement.
SEO
Cloudflare’s AI Training Block Now Spares Googlebot
Cloudflare's new Disallow AI Training setting lets sites block AI training without losing Google, Bing, or Apple search visibility. Here's what to check before toggling.
SEO
Google AI Payment Pilot and Search Profiles at 10K
Google tests paying sites for AI answers, Search profiles open to 10K followers, and Cloudflare splits AI training from search crawling. Here's what to do.
