SEO
GEO Experiments: Earned Mentions Beat Owned Content in AI Search
Two GEO experiments challenge AI visibility advice: earned placements drove most citations, while owned content was a foundation, not a growth lever.
AI visibility.
AI in Marketing
Semrush: Only 0.48% of Manufacturing Traffic Comes From AI
Semrush finds AI channels drive just 0.48% of industrial sessions despite AI Overviews on 57% of tracked queries. The real story is the visibility gap.
SEO
Should You Drop Perplexity From Your AI Visibility Tracker?
Perplexity's referral share halved in 2026 while Gemini surged. Here's a three-tier framework for weighting AI visibility tracking instead of deleting platforms.
SEO
AI Visibility For Local Brands: The 90-Day Playbook
AI Overviews reach 2.5B users a month and local answers are still early. Here's how local businesses can get named by ChatGPT and AI Overviews in 90 days.
SEO
AI Search’s Real Brand Risk: Conflicting Info, Not Content
AI search doesn't hurt brands that publish too little. It punishes brands with too many versions of the truth. Here's how to run a brand claim audit.
Digital Marketing
Earned Media in the AI Era: Why Niche Beats Big Reach
Earned media is coverage nobody paid for. Here's how the PESO model works, why niche publishers now beat mass reach, and how AI answers changed the game.
