SEO
Link Building in 2027: Bury These Tactics, Fund These Assets
Michael Johnson's keep-or-cut framework asks one question before any link: does it serve the brand, the publisher, and the audience? Here's what to fund.
AI visibility.
AI in Marketing
Semrush ends Microsoft Copilot tracking on November 9
Semrush tells enterprise customers it will stop tracking Microsoft Copilot in its AI visibility tool from November 9, citing access changes.
AI in Marketing
AI Visibility Tools in 2026: A 9-Point Scorecard
A practical scorecard for choosing AI visibility tools: real interface data, position-weighted metrics, local tracking, and revenue links.
SEO
7 free SEO tools to win Google and AI search
Seven free SEO tools now cover Google rankings and AI citations, from audits to question keywords. Here's what to use first and where the limits hit.
AI in Marketing
AI Search Flunked 60%+ of Source Tests. Audit Your GEO Report
AI visibility reports need more than a good number. This GEO audit shows how to inspect sources, recalculate rates, and stop counting customers twice.
AI in Marketing
ChatGPT Citations: Only 26.2% of Pages, 48.7% of Sites Match
A preprint finds Google plus OpenAI's API matched just 26.2% of ChatGPT-cited pages but 48.7% of sites. What that means for AI visibility tracking.
AI in Marketing
Language Changes Which Brands AI Recommends: 60-Point Swing
A 1,650-response test shows AI models recommend different brands by language. Here's what marketers should test in their own categories.
SEO
Asda Ranks 606th in ChatGPT Citations as Tesco Sits 25th
Semrush's first UK AI Visibility Index shows ChatGPT names Tesco and Asda almost equally, but cites Tesco 25th and Asda 606th. AI mentions are not sources.
AI in Marketing
50 AI Citations, Zero Clicks: Build Your AI Visibility Dashboard
See when AI platforms cite you but Google sends no clicks. Here's the Semrush-to-Search Console dashboard method and how to act on the gaps.
SEO
AI Overviews now appear for 82% of branded searches
Google AI Overviews now show on more than four in five branded searches. Here's what that means for visibility, CTR and your brand's SERP.
