Growth Hacking
Only 10.15% of AI Citations Point to Brand Sites
Most content dies in 48 hours. Foundation's 2026 research shows only 10.15% of AI citations point to brand-owned domains—here's how to build a distribution engine that compounds.
AI visibility.
AI in Marketing
9 AI Visibility Myths, Tested on 9M Real Answers
New research across 9M AI answers and 400+ brands challenges format, sentiment and platform myths. See what actually earns citations.
SEO
Google’s September 2026 Spam Update: What SEOs Should Do
Google's September 2026 spam update may take up to two weeks. Here's how to track ranking shifts, benchmark competitors, and avoid false attribution.
AI in Marketing
Diploria AI: See How Brands Appear in ChatGPT and Gemini
Sydney-built Diploria AI tracks brand visibility across 12 AI engines, from ChatGPT to Google AI Mode, and turns answers into an action plan.
Digital Marketing
How Share of Voice Works—and Where It Breaks
Share of voice compares your brand's visibility to rivals—here's how planners use ESOV, how platforms sell it, and why AI versions need caution.
SEO
Turn Semrush’s 7-Day Trial Into an Action Plan
Run rankings, gaps, audits and AI visibility checks in the right order to leave Semrush's seven-day trial with an exportable action plan.
AI in Marketing
AI Visibility Audit: Measure Whether AI Recommends You
AI answers now decide which brands get named. Use Semrush's AI Visibility Toolkit to benchmark mentions, cited pages and content gaps before competitors do.
SEO
Baidu Adds AI Citation Metrics: What SEOs Should Actually Track
Baidu's new AI Traffic Analysis shows citations, impressions, clicks and a nonstandard CTR. Here’s what the rollout actually offers and what to skip.
AI in Marketing
Fintech AI Visibility: Why Category Focus Wins
New analysis of 68,334 AI answers shows fintech brands win by owning a category, not chasing volume. Here's what marketers should do.
SEO
GEO Experiments: Earned Mentions Beat Owned Content in AI Search
Two GEO experiments challenge AI visibility advice: earned placements drove most citations, while owned content was a foundation, not a growth lever.
