E-commerce
Amazon Black Friday Deal Submissions Close Today: 4 Checks
Amazon's Black Friday and Cyber Monday deal submissions close today, October 20. Four checks decide whether a submitted deal actually runs.
Amazon.
Digital Marketing
TACoS: The Metric That Shows True Amazon Ad Dependence
TACoS divides ad spend by total sales, not just ad-attributed revenue. Here's why Amazon sellers use it and where it still falls short.
AI in Marketing
Amazon Blocks Meta’s Muse From Its $68B Ad Engine
Amazon has blocked Meta's Muse AI from shopping on Amazon.com after Meta refused to exclude the store. What that means for ads and agentic commerce.
E-commerce
Buy with Prime: Amazon’s Prime Badge on Your Own Store
Buy with Prime puts the Prime badge, Amazon checkout, delivery and returns on your own store. Here's the fee stack, ad integrations and control trade-off.
E-commerce
Amazon Seller Central Now Connects eBay, Shopify, TikTok and Walmart
Amazon is unifying eBay, Shopify, TikTok and Walmart orders inside Seller Central. Here's what's live now and what marketers should watch.
Digital Marketing
Closed-Loop Measurement: What It Is and Where It Leaks
Closed-loop measurement ties ad exposure to actual sales, but one buy can report 3.0, 4.0 or 1.6 ROAS. Here's what to ask before trusting the numbers.
E-commerce
Amazon’s New $1M Insurance Trigger: Category Over Sales
Amazon will require $1M liability cover for safety-category listings from Nov 2, 2026, even with zero sales. Here's what sellers and marketers must check.
E-commerce
Amazon Blocks Meta’s Muse AI From Shopping on Its Store
Amazon is blocking Meta's Muse AI agent from its store, warning that unauthorized agents violate customer terms and create data security risks.
E-commerce
Perplexity’s Shopping Agent Beats Amazon in Court
A federal appeals court says the person at the keyboard is the visitor when an AI assistant shops. Here’s what that means for D2C and retail teams.
E-commerce
Amazon Deactivates Failing FBM Offers, Not Whole Accounts
Amazon is switching off failing FBM offers individually from August 31, sparing overall Account Health. Here’s what performance marketers need to watch.
