Digital Marketing
Google Ads Search Ruling: 5–6% CPC Risk to Check
Court-found pricing tweaks quietly raised Google text-ad CPCs. Here's the 5–6% top-slot hike, the ad types covered, and what to audit now.
antitrust.
Digital Marketing
Google Fails to Kill $1.5B Ad Tech Claims
Google failed to kill most of the $1.5B ad tech claims from Gannett and the Daily Mail. Here's what that means for programmatic buyers.
Digital Marketing
Google’s $1.72B Ad Tech Damages Claim Heads to Jury
Judge Castel denied summary judgment, clearing a jury to hear $1.72B in AdX overcharge claims and named Google auction programs.
SEO
Judge Dismisses Google Antitrust Claims, Acknowledges Harm
Judge dismisses Chegg and Penske Media antitrust claims against Google, while acknowledging publisher harm and the high bar of federal antitrust law.
SEO
Judge Dismisses Penske’s Google AI Overviews Antitrust Suit
The ruling against Penske Media shows why search referral traffic is an expectation, not a contractual right—and what that means for AI Overviews.
Digital Marketing
LinkedIn Hit With Antitrust Suit Over Sales Navigator Terms
A new antitrust class action claims LinkedIn forced Sales Navigator users into Advanced Plus and a 10-seat minimum. Here's what marketers should know.
Digital Marketing
Publisher Ad Servers: The Final Decision in Ad Tech
How the ad server picks the winning ad, why Google controls over 90% of publisher serving, and what the 2026 remedies mean for measurement and costs.
Digital Marketing
Google Ordered to Open AdX, DFP to Prebid
A newly unsealed federal ruling forces Google to open AdX and DFP to Prebid, share bid data, and publish auction logic. Here's what to watch.
