Digital Marketing
IAB Tech Lab’s Trusted Server is the only fix it sees for Safari
IAB Tech Lab’s COO argues its Trusted Server is the only practical response to Apple’s Safari ad blocks, but production evidence is still missing.
Apple.
Digital Marketing
Safari Can Turn a Click into a Stranger in 24 Hours
Safari caps click-ID cookies at 24 hours and script storage at 7 days. Here's what to change in attribution and tracking now.
Digital Marketing
IAB Tech Lab pushes server-side ad stack after Safari block
Safari's block on The Trade Desk's ad domain has IAB Tech Lab urging publishers to move ad logic off the browser. Here's what changes.
Digital Marketing
Trade Desk Sees iOS 27.2 Changes as Safari Ticket Stays Open
Apple handed The Trade Desk an iOS 27.2 beta, but the Safari ad-domain block remains unresolved. Here's what performance teams should watch.
Digital Marketing
ID5 CEO calls iOS 27 Safari block an attack on the open web
Apple's iOS 27 Safari block now cuts ad tech domains at the network level. ID5's CEO calls it an attack on the open web and asks regulators to look.
Throwback
Think Different: How Apple’s 1997 ad made weird a strategy
In 1997, Apple was months from collapse. Instead of a product demo, it launched Think Different—and rebuilt the brand around an idea.
Digital Marketing
Apple’s iOS 27 blocks The Trade Desk from Safari ad serving
Apple's iOS 27 update blocks The Trade Desk's core ad delivery domain on Safari, stopping impressions before identity workarounds can help.
Digital Marketing
Apple’s $1,999 Folding iPhone Ships Without Siri AI in the EU
Apple's iPhone Duo brings two screens, Split View multitasking and a paid AI tier hint - plus no Siri AI in the EU. What marketers need to prep now.
E-commerce
Apple’s UK Terms Add 7-Day Commission Tail on Web Sales
A clause on page 102 of Apple's UK developer agreement claims commission on website purchases up to seven days after an in-app link tap. Here's why it matters.
