Digital Marketing
Ireland Hits Google With €403m GDPR Fine Over Location Data
Ireland's DPC fined Google €403m over location data practices. Here's what it means for ad targeting, retention and consent-based addressability.
audience targeting.
Digital Marketing
Google Ads Customer Lifecycle Goals: Use the 1% Rule
Customer Lifecycle Goals can sharpen Google Ads targeting or quietly inflate ROAS. Here’s the 1% rule and the mistakes to avoid.
AI in Marketing
BCN and PubMatic Launch Prompt-to-PMP Deal Agent
German sales house BCN and PubMatic link AI agents so advertisers describe an audience and get a ready-to-buy private marketplace deal in minutes.
Digital Marketing
Sam’s Club’s Predictive Audiences Target 800K Households
Sam's Club Connect is pitching segments built on purchases that haven't happened yet. Here's what performance marketers should verify before buying in.
Digital Marketing
Gen X: 31% of Retail Spend, Zero DSP Segments
Gen X is 19% of the U.S. population but 31% of retail spending. Yet no demand-side platform sells a Gen X segment. Here's how to reach them anyway.
