Digital Marketing
Nexxen Helps Snooze Add 767K+ Incremental TV Homes
Snooze Australia and Match & Wood used Nexxen's ACR data to cut linear TV duplication and reach 767,000+ incremental streaming households.
audience targeting.
Digital Marketing
LinkedIn CTV Ads Enter DV360 with a 2.6x B2B Awareness Claim
Google's DSP can now buy LinkedIn profile-based CTV ads for US campaigns, as B2B professional data moves deeper into programmatic streaming.
Digital Marketing
Netflix Ads Opens Trade Desk to 4M+ Data Segments
Kokai buyers can target Netflix with first-party lists and 4M+ third-party segments from November. The measurement caveat matters.
Digital Marketing
Purchase Intent Now Forecasts 12 Months Ahead
Survey scales and platform targeting both claim purchase intent, but they measure different things. Here's what changed and how to use each.
Digital Marketing
Third-Party Data Can Push a $1.44 CPM to Nearly Double
Third-party audience segments add $0.50–$2 CPM on top of media. With average mobile CPM at $1.44, data can nearly double your ad cost.
Digital Marketing
Lookalike Audiences: A ‘Fair’ Model Still Skewed 91.2% Women
Lookalike audiences are built in five steps. Here's how they still work in 2026, and why a 'de-biased' seed skewed 91.2% women.
Digital Marketing
Taboola: 81% of advertisers keep retargeting their audiences
Taboola's survey of 326 senior marketers finds 81% keep targeting the same segments as budgets rise, and 92% would shift budget to the open web with closed-loop identity.
AI in Marketing
LiveRamp First-Party Data Targeting Comes to ChatGPT Ads
LiveRamp's RampID can now activate CRM, loyalty, website and app audiences in ChatGPT Ads. Here's why suppression is the smart first test.
Digital Marketing
LiveRamp Links First-Party Data to ChatGPT Ads in 11 Markets
LiveRamp is now a ChatGPT Ads technology partner, turning CRM and loyalty data into Custom Audiences in 11 markets — but key details are missing.
Digital Marketing
IP Targeting Misses Fashion Battle’s Real Audience by 31 Points
NumberEight's report finds IP and household-level data return near 50/50 gender splits, missing a 31-point gap in Fashion Battle's real audience.
