Digital Marketing
Sam’s Club’s Predictive Audiences Target 800K Households
Sam's Club Connect is pitching segments built on purchases that haven't happened yet. Here's what performance marketers should verify before buying in.
audience targeting.
Digital Marketing
Gen X: 31% of Retail Spend, Zero DSP Segments
Gen X is 19% of the U.S. population but 31% of retail spending. Yet no demand-side platform sells a Gen X segment. Here's how to reach them anyway.
