Digital Marketing
AudioGo links audio ads to InMarket’s 200M+ consumers
AudioGo advertisers can now track incremental store visits and iROAS with InMarket pixels. Here's what the deal includes and leaves open.
audio ads.
Digital Marketing
Spotify’s sales floor loses €53m to biddable auctions
Spotify's Q3 filing shows ad revenue up 9%, but the growth came from automated buying while direct sales dropped €53m. Here's what it means.
Digital Marketing
Podcast Ad Study: 29-Point Awareness Lift, No Format Split
A home security ad lifted unaided awareness from 39% to 68%, but pooled results across audio, image and video leave the format question open.
