Digital Marketing
Google callouts can show up to 10 lines per search ad
Callout assets now show up to 10 lines on a Google search ad. Here's how to use them without losing message control to automation.
automation.
AI in Marketing
OpenDirect 2.1 turns 250-350 day builds into 50
OpenDirect 2.1, the IAB Tech Lab API for guaranteed ad deals, has become the booking layer for AI media agents—cutting custom integrations from months to days.
Digital Marketing
Google Ads Is Automating More: Your Measurement Must Catch Up
As Google Ads automates bidding, placements and creative, your conversion goals are the real steering wheel. Here's how to build a baseline that proves ROI.
AI in Marketing
Google Ads AI Needs Guardrails, Not Blind Trust
Mike Ryan on AI Max mistakes, over-segmentation, and why advertisers should verify automation instead of trusting headline performance.
Digital Marketing
Matt Van Wagner on What PPC Still Gets Wrong
The paid search veteran on automation, broad match defaults, Google's incentives and why advertisers must verify every recommendation.
AI in Marketing
Harvard: Public Barely Objects To AI Replacing SEO Jobs
Harvard research scored search marketing 2.31 out of 7 on moral objection to automation. What protects your job isn't ethics - it's a closing competence gap.
