AI in Marketing
Google Ads AI Needs Guardrails, Not Blind Trust
Mike Ryan on AI Max mistakes, over-segmentation, and why advertisers should verify automation instead of trusting headline performance.
automation.
Digital Marketing
Matt Van Wagner on What PPC Still Gets Wrong
The paid search veteran on automation, broad match defaults, Google's incentives and why advertisers must verify every recommendation.
AI in Marketing
Harvard: Public Barely Objects To AI Replacing SEO Jobs
Harvard research scored search marketing 2.31 out of 7 on moral objection to automation. What protects your job isn't ethics - it's a closing competence gap.
