Throwback
Volkswagen’s Piano Staircase: The Fun Theory That Changed Ads
How a Stockholm subway staircase became a piano, proved fun can change behaviour, and gave Volkswagen earned reach without a car ad.
behavioral marketing.
Breaking
AI Agent Traffic Jumps 1,700% as Google Fights SERP ScrapingGoogle's Aug 17 change ends 4,000% Shopping ROASTikTok Opens 400,000-App Ad Network to US AdvertisersVodafone's iPhone 18 ad sells 43-hour battery via wild storyTaboola: 81% of advertisers keep retargeting their audiencesAI Agent Traffic Jumps 1,700% as Google Fights SERP ScrapingGoogle's Aug 17 change ends 4,000% Shopping ROASTikTok Opens 400,000-App Ad Network to US AdvertisersVodafone's iPhone 18 ad sells 43-hour battery via wild storyTaboola: 81% of advertisers keep retargeting their audiences
crazy4marketing.
Tue, 6 Oct 2026
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