Digital Marketing
Lookalike Audiences: A ‘Fair’ Model Still Skewed 91.2% Women
Lookalike audiences are built in five steps. Here's how they still work in 2026, and why a 'de-biased' seed skewed 91.2% women.
crazy4marketing.
Lookalike audiences are built in five steps. Here's how they still work in 2026, and why a 'de-biased' seed skewed 91.2% women.