SEO
B2B AEO: Win Day Zero Before the Shortlist Is Set
94% of B2B buyers use LLMs to compare vendors, but the shortlist is often set before the first AI query. Here’s how to win Day Zero brand influence.
brand authority.
Digital Marketing
Earned Media in the AI Era: Why Niche Beats Big Reach
Earned media is coverage nobody paid for. Here's how the PESO model works, why niche publishers now beat mass reach, and how AI answers changed the game.
