Viral Campaigns
Vodafone’s iPhone 18 ad sells 43-hour battery via wild story
Vodafone and Howatson+Company turn a rideshare driver's compounding night into a product demo for iPhone 18 Pro's camera, 5G and battery.
brand campaign.
Throwback
Burger King Whopper Freakout: Rage That Built Brand Love
In 2007, Burger King hid cameras and told customers the Whopper was discontinued. The resulting fury became an early viral marketing masterclass.
Viral Campaigns
Mitch Brown’s Mullet Puppet Steals Mosh Hair Loss Ads
Mosh pairs ex-AFL star Mitch Brown with a mullet puppet in a national hair-loss campaign that uses talk-show humor to start a hard conversation.
Viral Campaigns
GIVA’s Heer Film Makes 9KT Gold an Everyday Habit
GIVA's Heer campaign with Anushka Sharma reframes 9KT gold as daily wear, not occasion wear, and shows the growth play behind it.
Viral Campaigns
99 Bikes We Know Riders Campaign Puts Staff Front and Centre
99 Bikes and alt/shift/ turn expert, judgement-free service into a national multi-channel push aimed at casual riders and gift buyers.
Viral Campaigns
KFC Turns New Chicken Tenders Into a Boyband Fever Dream
KFC Australia and Special turned a tender relaunch into a boyband-inspired campaign spanning TV, OOH, social and creators, with 11 sauces for social to unpack.
