Viral Campaigns
Google Pixel’s Oscar Piastri Ads Hit Chapter 3
Google Pixel and Emotive launch chapter three of the Oscar Piastri series for Pixel 11 Pro, a social-first campaign built on continuity and fan participation.
brand campaigns.
Viral Campaigns
Saif Ali Khan Turns a 2-Year Ghee Prize Into a Brand Ad
The KBC ghee meme is now a full Gowardhan ad. Here's how brands can turn organic viral moments into owned media before they fade.
Digital Marketing
Jio Story: The Welcome Offer Rewired Data Expectations
The 2016 Welcome Offer didn't just give free data—it rewired what India expected, turning cost into habit and changing every brief after.
Viral Campaigns
Comet Taps Saif Ali Khan for Aeres Sneaker Collection
Saif Ali Khan fronts Comet's Aeres sneaker collection in his first official Instagram brand collaboration, giving the D2C label a built-in viral news hook.
Throwback
Vodafone Zoozoos: The Silent Ad Mascots That Took Over India
How Vodafone and Ogilvy turned phone services into pop culture with silent white characters that spread long before social media made ads travel.
Throwback
Tide’s Super Bowl Ad That Hijacked Every Ad
How Tide’s It’s a Tide Ad campaign hijacked Super Bowl ad clichés, owned the night, and still teaches marketers a repeatable reveal.
Throwback
CRED Not Everyone Gets It: Selling Exclusivity With Govinda
How a deadpan 90s throwback starring Govinda turned credit-card bill payments into an exclusive club and made FOMO the growth engine.
Digital Marketing
How to Stay Relevant as Digital Marketing Trends Shift Fast
Trends flip from influencer-led to AI-driven overnight. Here is a practical way to spot shifts early, test fast and keep your marketing strategy relevant.
