Digital Marketing
Lilly Singh Returns to YouTube as Creator Spend Hits $44B
The former late-night host returns to sketches, citing Hollywood's 'less niche' notes and a distribution gap. Brands should watch the $44B creator shift.
brand deals.
Social Media
Instagram Pay: You Need Only 500 Followers to Start
Instagram monetisation starts at 500 followers for Gifts and 10,000 for Subscriptions. Brand deals and affiliate income have no floor.
Social Media
Instagram Monetization in 2026: 12 Ways to Earn
Instagram now offers at least 12 pathways to income, and most don't require a huge following. Here's how to set up and stack them.
Digital Marketing
Creator Economy Becomes a Must-Buy Media Channel
IAB's first CreatorFronts puts creator ad spend at $43.9B in 2026. Here's what the shift from side tactic to planned channel means for marketers.
