Throwback
Cadbury Gorilla: When a Drumming Ape Reset Dairy Milk
How a 90-second gorilla drumming to Phil Collins ditched the product demo, became a word-of-mouth hit, and lifted Cadbury Dairy Milk sales.
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How a 90-second gorilla drumming to Phil Collins ditched the product demo, became a word-of-mouth hit, and lifted Cadbury Dairy Milk sales.