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Crocs Feel It All turns KL Rahul’s feed into festive style
Crocs India's social-first Feel It All film uses KL Rahul's feed as a dhoom scroll through four festive personalities and the brand's holiday capsule.
brand film.
Throwback
Unsung Hero: Thai Life Insurance’s Kindness Masterclass
How a 2014 Thai Life Insurance film traded product talk for small acts of kindness and became one of marketing's most shared emotional ads.
Viral Campaigns
Birla Opus Paints’ Pujo film trades paint for belonging
Birla Opus Paints and Leo India use a reluctant homecoming, alpona and homemade nadu to sell the emotional case for belonging — not just paint.
Viral Campaigns
Asics Casts Sigourney Weaver in a Nature Doc About Couch Life
Asics casts Sigourney Weaver as narrator of a satirical nature documentary on sedentary life, backed by a 34,000-person movement study.
Throwback
Volkswagen’s Piano Staircase: The Fun Theory That Changed Ads
How a Stockholm subway staircase became a piano, proved fun can change behaviour, and gave Volkswagen earned reach without a car ad.
Viral Campaigns
MercyCare’s When Life Needs Tells a Lifetime Through Hands
Chapter's second When Life Needs campaign for MercyCare uses close-ups of hands and a custom score to tell a lifetime of care across its services.
Viral Campaigns
Real AI rejection emails become a brand film
People Like Us and Worth Your While turned real AI hiring rejection emails into a spoken-word film that urges employers to rethink automation.
Viral Campaigns
PhonePe’s 70 Crore Users Become a Speed-Talk Stunt
Inside PhonePe and Ogilvy's 10-year film: a record-holding speaker tries to name 70 crore users, and one stat—980 days—does the heavy lifting.
Viral Campaigns
Reliance Foundation’s Asian Games Campaign: Opportunity First
A campaign breakdown of the Reliance Foundation Asian Games 2026 film that sells access before medals, created with TBWA\Lintas.
Viral Campaigns
Hinge’s Ria and Sunny Film: Love in Quiet Signals
Hinge's India campaign turns quiet dating moments into signs of love. A film breakdown of the Ria and Sunny story and what growth marketers can steal.
