Throwback
Sony Bravia’s Bouncy Balls: The Ad That Sold Colour Without Specs
How Sony Bravia and Fallon London turned 250,000 real bouncy balls into a global ad moment that sold colour without a single spec.
brand film.
Viral Campaigns
Flux Theory Puts Five Ranbir Kapoor Roles in One Shower
Flux Theory's launch film puts five Ranbir Kapoor characters in one shower and maps each to a personality-led shower gel. Here's the breakdown.
Throwback
Evian Roller Babies: Anatomy of a 2009 Viral Ad
How Evian and BETC Euro RSCG turned CGI roller-skating babies into a global hit, a Guinness record and a masterclass in branding.
Throwback
Dollar Shave Club’s Blades Are F***ing Great Ad, Explained
The $4,500 Dollar Shave Club launch ad turned deadpan humor and a blunt offer into millions of views and a subscription business.
Viral Campaigns
HDFC Mutual Fund’s Bharosa Puts Indian Sign Language First
HDFC Mutual Fund's Bharosa campaign launched a financial literacy platform entirely in Indian Sign Language, engaging 6,000 people.
Viral Campaigns
Uber Hong Kong Turns an Early Uber Into Cantopop Heartbreak
Uber Hong Kong's new film uses Gareth T's Cantopop hit to turn ride-hailing efficiency into an emotional plot twist. Here's what marketers can steal.
