Digital Marketing
Why Jio’s 2016 Data Memory Still Does the Marketing
The first video call home and 2016 data moment became shared nostalgia. Here's why that memory still carries brand recall for marketers.
brand recall.
Digital Marketing
Streaming Recall Falls from 41% to 26% as Ad Load Rises
FreeWheel’s controlled test shows ad load changes streaming recall: 41% in light pods vs 26% in heavy ones. Here’s what buyers should ask.
