Throwback
Google Parisian Love: The Search Ad That Told a Love Story
How Google's 2010 Super Bowl spot 'Parisian Love' turned a search bar into an emotional story engine and changed Super Bowl advertising.
brand storytelling.
Throwback
Nike’s Nothing Beats a Londoner: The Ad That Owned London
A 2018 Nike film turned London slang, football cages and grime cameos into a citywide flex. Here’s why it spread and what still works.
Viral Campaigns
Marico’s Parachute Advansed Jasmine film sells self-expression
Marico's new Parachute Advansed Jasmine film follows a young singer preparing for a competition, connecting hair oiling to self-expression.
Throwback
Think Different: How Apple’s 1997 ad made weird a strategy
In 1997, Apple was months from collapse. Instead of a product demo, it launched Think Different—and rebuilt the brand around an idea.
Viral Campaigns
BNZ Breakers Rebrand Taps Moana Energy and Adesanya Voice
Colenso BBDO gives the BNZ Breakers a moana-rooted identity and Longshot hero film voiced by Israel Adesanya. Here's why the rebrand matters.
Throwback
Whassup? The Budweiser Ad That Made a Greeting Global
How Budweiser and DDB Chicago turned a mundane “Whassup?” into a 1999 global catchphrase and a masterclass in repeatable creative.
